S. Sloan MacLeod is a Copywriter at Rethink and a multidisciplinary artist. They’re either a Renaissance man, or a Jack-of-all-trades, depending on how you look at it.

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IKEA RALLY Table

Agency: Rethink

Copywriter (ENG.): Sloan MacLeod

Copywriters (FR.): Sloan MacLeod & Julie Daylabel

Art Director: Syd Danger

Creative Directors (ENG.): Morgan Tierney & Skye Deluz

Creative Director (FR.): Karine Doucet

For the campaign’s Québecois audience, we crafted pieces in French, rather than using translated subtitles. Our Montréal team kindly allowed me to be involved—qui a été une formidable occasion d’utiliser ma position de rédactrice LGBT bilingue.