S. Sloan MacLeod is a Copywriter at Rethink and a multidisciplinaryartist. They’re either a Renaissanceman, or a Jack-of-all-trades, depending on how you look at it.
Creative Directors (ENG.): Morgan Tierney & Skye Deluz
Creative Director (FR.): Karine Doucet
For the campaign’s Québecois audience, we crafted pieces in French, rather than using captions. Our Montréal team kindly allowed me to be involved—qui a été une formidable occasion d’utiliser ma position de rédactrice LGBT bilingue.