S. Sloan MacLeod is a Copywriter at Rethink and a multidisciplinary artist. They’re either a Renaissance man, or a Jack-of-all-trades, depending on how you look at it.

YWCA City Shift

To help the YWCA encourage politicians to make cities work better for everyone, we translated the academic framework YWCA is using (Gender-Based Analysis Plus) into an easily-understood name, and created a design system inspired by street views, signage, and urban planning, to show how varying perspectives can positively impact a city.