S. Sloan MacLeod is a Copywriter at Rethink and a multidisciplinary artist. They’re either a Renaissance man, or a Jack-of-all-trades, depending on how you look at it.

London Drugs Connected Wellness

London Drugsā€™s new Connected Wellness campaign sets customers up with healthcare tech they can trust just as much as their London Drugs pharmacist.

We told the story of Connected Wellness using vignettes of hearts as a throughline. This campaign was made up of a 15 second TV spot, social campaign, and POP assets to be used throughout all London Drugs stores involved in the Connected Wellness program.


Agency: Rethink

Copywriter: Sloan MacLeod

Art Director: Steve Miller

Creative Director: Morgan Tierney

Animation Studio: Linetest