S. Sloan MacLeod is a Copywriter at Rethink and a multidisciplinaryartist. They’re either a Renaissanceman, or a Jack-of-all-trades, depending on how you look at it.
The Women of Distinction Awards is the YWCA’s annual gala event honouring outstanding Metro Vancouver women and their achievements. So to celebrate their 40th anniversary, we introduced a new brand identity. Using the “W” in “Women” as a key building block, we created a visual system that’s vibrant, celebratory and inclusive.